High Point Marketing Group

Market Expansion for Non-Profits: Identify, Engage, Grow

Non-Profit Growth Strategies infographic showing PESTEL factors: compliance, funding, engagement, digital, environment, legal

What Are the Most Effective Strategies for Non-Profit Growth? Effective strategies for nonprofit growth are key components of organizational development in the nonprofit sector. These strategies help nonprofits expand their reach, secure funding, and ensure sustainability. Research by the National Council of Nonprofits (2023) shows that strategic planning and diversified funding can increase growth by […]

Market Expansion for B2B: Expand, Enter, Localize, Scale

Market expansion for B2B showing steps to expand, enter, localize, and scale markets

What constitutes a B2B market expansion strategy? A B2B market expansion strategy helps businesses grow by entering new markets, often internationally. Key components include: Successful strategies also include high-performance websites, social media engagement, and paid advertising to increase visibility and build long-term relationships. Why is a B2B market expansion framework essential for growth? A B2B […]

Market Expansion Consulting:  Research, Analyze, Scale

What Is Market Expansion Consulting? Market expansion consulting helps businesses grow by developing strategies to enter new markets or expand in existing ones. This includes analyzing potential markets, identifying opportunities, and creating tailored plans to increase market share, customer base, and revenue. Key Aspects: Consultants help businesses expand into new geographic areas, customer demographics, or […]

Market Expansion Strategies: Identify, Analyze, Prioritize, Execute 

Ansoff Matrix diagram showing how to understand, analyze, apply, and compare growth strategiess

What is a Market Expansion Strategy? A market expansion strategy is a growth approach where businesses enter new markets to increase revenue. It helps companies find untapped opportunities and expand their customer base. Research shows that businesses with such strategies are 30% more likely to grow sustainably (Park Avenue Capital, 2025). A similar concept is […]

Ansoff Matrix: Understand, Analyze, Apply, Compare

Ansoff Matrix diagram showing how to understand, analyze, apply, and compare growth strategies

What Is the Ansoff Matrix? The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic framework developed by Igor Ansoff in 1957. It helps businesses assess and plan growth strategies by evaluating different options for product and market expansion. This two-by-two matrix considers four key growth strategies, each varying in risk: What […]